L'Oréal Voluminous Original Mascara delivers dramatic volume and length with a uniquely curved brush that coats every lash from root to tip. This iconic formula combines conditioning care with bold color for beautifully defined, voluminous lashes that last all day. The intense Blackest Black shade provides professional-level definition and depth. Uniquely curved brush designed to coat and volumize every lash from root to tip Intense Blackest Black shade (310) provides dramatic definition and depth for all day wear Conditioning formula enriched with care-giving ingredients to nourish lashes while adding volume Long-lasting formula resists smudging and flaking throughout the day Easy to remove with makeup remover or warm water for daily cleansing Iconic L'Oréal formula trusted by makeup artists and beauty professionals worldwide