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Push up & prime with this white-tinted formula that lengthens & strengthens lashes. With a 360° magniLASH brush that evenly applies pigment, the formula makes lashes appear fuller & thicker while enhancing length, curl & volume of mascara. 100% said their eyes looked more open** Always formulated without parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate & gluten. **based on a study of 33 subjects