Vegan-friendly, this brand defines eco-chic. Whether you want bright and bold or nice and neutral, there’s a shade for that. A precision applicator makes even crazy colors easy to apply without drawing outside the lines. The velvet matte finish nails all of our Goldilocks criteria; neither too matte, nor too glossy. An extra coat can change the whole look and pump up the color dramatically, always a nice option when you’re going from day to night.